The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy
For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their primary customer acquisition channel, and 80% for customer retention.
But to make the most out of your email marketing goals, you need to align them with those of your business. How can you do that, and … [ Read more ]
Content: Article | Author: Jo Bell | Source: “MarketingProfs” | Subjects: IT / Technology / E-Business, Marketing / Sales
Keep It Real: How to Not Over-Automate Email Sequences
Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.
However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip … [ Read more ]
Content: Article | Author: George Rowlands | Source: “MarketingProfs” | Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales
The Strategy-Analytics Revolution
It’s time to bring advanced analytics into the strategy room—here’s why.
Content: Article | Authors: Chris Mulligan, Nicholas Northcote, Sasha Vesuvala, Tido Röder | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Strategy
Three Ways Digitalisation Changes Corporate Responsibility
The Fourth Industrial Revolution changes the ‘who’, ‘whom’ and ‘what’ of corporate responsibility.
Content: Article | Author: N. Craig Smith | Source: “INSEAD Knowledge” | Subjects: IT / Technology / E-Business, Social Responsibility (ESG)
4 Things to Consider Before You Start Using AI in Personnel Decisions
Which candidate should we hire? Who should be promoted? How should we choose which people get which shifts? In the hope of making better and fairer decisions about personnel matters such as these, companies have increasingly adopted AI tools only to discover that they may have biases as well. How can we decide whether to keep human managers or go with AI? This article offers … [ Read more ]
Content: Article | Author: Peter Cappelli | Source: “Harvard Business Review” | Subjects: Human Resources, IT / Technology / E-Business
Simplifying Cybersecurity
Have our institutions become too complex to secure?
Content: Article | Authors: Richard Horne, Sean Joyce | Source: “PwC” | Subjects: Corporate Governance, IT / Technology / E-Business, Risk Management
Ariel Silverstone
[An] effective way to detect what [customer data] has leaked, and through which possible partner, is to pre-poison the data, sowing into it information that can provide a reference point in the case of a leak.
Content: Quotation | Author: Ariel Silverstone | Source: “Fast Company” | Subjects: Best Practices, IT / Technology / E-Business
Debunking Seven Common Myths About Cloud
Common misconceptions about cloud are holding companies back from capturing the full benefits available.
Content: Article | Authors: Isabelle Tamburro, Leandro Santos, Mark Gu, Rich Isenberg | Source: “McKinsey Quarterly” | Subject: IT / Technology / E-Business
Laura LaBerge
Many organizations have spent decades understanding how to make trade-offs in their businesses, where the profit pools are, and the structure of their value chains. Digital changes all that. First, on an overarching level, digital currently destroys more economic value for incumbents than it creates. There are two main drivers. The first one is that digital creates transparency that allows a much higher percentage of … [ Read more ]
Content: Quotation | Author: Laura LaBerge | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Strategy, Trends / Analysis
How Companies Can Transform Information Into Insight
Focus on six organizational elements to build a world-class data and insights capability in the post–COVID-19 world.
Content: Article | Authors: Amy Peirce, Anil Khurana, Roger Wery | Source: “strategy+business” | Subject: IT / Technology / E-Business
Ten ‘Antipatterns’ That Are Derailing Technology Transformations
Shortsighted solutions to recurring problems—antipatterns—often sabotage a company’s transformation.
Content: Article | Authors: Kartikeya Swami, Sven Blumberg, Thomas Delaet | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Organizational Behavior
How to Build a Data Architecture to Drive Innovation—Today and Tomorrow
Yesterday’s data architecture can’t meet today’s need for speed, flexibility, and innovation. The key to a successful upgrade—and significant potential rewards—is agility.
Content: Article | Authors: Antonio Castro, Henning Soller, Jorge Machado, Matthias Roggendorf | Source: “McKinsey Quarterly” | Subject: IT / Technology / E-Business
Bill Schaninger
We make decisions every day about who we hire, how we deploy them, what teams we put them in, what we have them working on. Then we sit in judgment of their performances. Every one of those decisions can be made better with data. Not all those decisions are equally important, so you don’t have to bring it to bear in all of them, but … [ Read more ]
Content: Quotation | Author: Bill Schaninger | Source: “McKinsey Quarterly” | Subjects: Human Resources, IT / Technology / E-Business
The Ultimate SEO Checklist [Infographic]
Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane takes off, gets to where it’s supposed to, and lands safely?
Now you do: a comprehensive SEO checklist from LeapFroggr, a mobile app and software development firm.
The massive infographic covers major components … [ Read more ]
Content: Article | Author: Vahe Habeshian | Source: “MarketingProfs” | Subjects: IT / Technology / E-Business, Marketing / Sales
Using Algorithms to Understand the Biases in Your Organization
Algorithms have taken a lot of heat recently for producing biased decisions. Should we be outraged by bias reflected in algorithmic output? Yes. But the way organizations respond to their algorithms determines whether they make strides in debiasing their decisions or further perpetuate their biased decision making.
Content: Article | Author: Jennifer M. Logg | Source: “Harvard Business Review” | Subjects: Human Resources, IT / Technology / E-Business
What Marketers Are Doing Wrong in Data Analytics
Companies gather and analyze data to fine-tune their operations, whether it’s to help them figure out which webpage design works best for customers or what features to include in their product or service to boost sales. Marketers, in particular, use data analytics to answer questions like this: To put people in a shopping mood, is it better to make the webpage banner blue or yellow? … [ Read more ]
Content: Article | Authors: Christophe Van den Bulte, Ron Berman | Source: “Knowledge@Wharton” | Subjects: IT / Technology / E-Business, Marketing / Sales
10 Principles for Modernizing Your Company’s Technology
Today’s technology platforms are not just new versions of legacy systems. They allow you to design a completely new digital enterprise — as long as you follow these guidelines. For more insight, see “A Guide to Modernizing Your Company’s Technology.”
Content: Article | Authors: Leon Cooper, Milan Vyas | Source: “strategy+business” | Subject: IT / Technology / E-Business
Technology + Operations: A Flywheel for Performance Improvement
New automation techniques can provide the first step toward continuous, tech-enabled redesign of critical operations—forming an intuitive ops-to-tech cycle in which tech improves ops, and vice versa.
Content: Article | Authors: Allen Weinberg, David Taylor, Federico Berruti | Source: “McKinsey Quarterly” | Subjects: IT / Technology / E-Business, Operations
How to Be a Digital Platform Leader
The most valuable companies in the world have one thing in common: all are leaders in the platform economy. In a new book, David Yoffie and colleagues identify key strategies and tactics for success on digital platforms.
Content: Article | Authors: David Yoffie, Martha Lagace | Source: “Harvard Business School (HBS) Working Knowledge” | Subject: IT / Technology / E-Business
Ajay Agrawal
When looking at artificial intelligence from the perspective of economics, we ask the same, single question that we ask with any technology: What does it reduce the cost of? Economists are good at taking the fun and wizardry out of technology and leaving us with this dry but illuminating question. The answer reveals why AI is so important relative to many other exciting technologies. AI … [ Read more ]
Content: Quotation | Author: Ajay Agrawal | Source: “McKinsey Quarterly” | Subjects: Economics, IT / Technology / E-Business