Mark Lipton

Visions must describe the desired longterm future of the organization – a future that typically is not quite achievable, but also not so fantastic as to seem like a ridiculous pipedream. Visioning requires imagination, a mental capacity for synthesis, a trust in intuition, and a deep emotional commitment to that desired future. Visions need to challenge people, evoke feelings that draw people toward wanting to … [ Read more ]

James N. Fuller, M.B.A., and Jack C. Green, Ph.D.

Vision moves the enterprise; values stabilize the enterprise. Vision looks to the future, values to the past.

Navin V. Nagiah

A vision describes the future – where you are going or where you want to go. Without a clear and comprehensive vision statement, an organization will flounder and pull in different directions. With clear vision, everyone has a unified organizational view of the future and clear direction, enabling people to row in the same direction. But, do people row hard enough and long enough? Do … [ Read more ]

Isaac Newton

If I have seen further, it is by standing on the shoulders of giants.

Dr. J M Sampath

Without a vision, one just has the trappings of leadership. A great vision in tandem with the core values shared by both the leadership and the organization is an unparalleled inspiration. Effective leadership is all about internal beliefs that translate into external values.

Bryan Smith and Joel Yanowitz

What’s the easiest way to get rid of emotional tension? You can do it in less than a minute. Just diminish your vision. Revise it so it’s easier to attain – or abandon it altogether. However, when you relieve emotional tension, you also compromise creative tension. We call this the structure of compromise, or the structure of mediocrity. You could explain all the mediocrity in … [ Read more ]

Peter M. Senge

The dictionary — which, unlike the computer, is an essential leadership tool — contains multiple definitions of the word mission; the most appropriate here is, “purpose, reason for being.” Vision, by contrast, is “a picture or image of the future we seek to create,” and values articulate how we intend to live as we pursue our mission. Paradoxically, if an organization’s mission is truly motivating … [ Read more ]

Mark Lipton

It is difficult for them [CEOs and executive groups] to stretch their thinking toward the future. They’re very “grounded,” realistic people. They are drawn towards missions, which describe what an organization does now, rather than vision, which describes why an organization engages in these activities. Visions, therefore, must describe the desired long-term future of the organization-a future that typically is not quite achievable, but not … [ Read more ]

Robert Knowling

The absence of a vision will doom any strategy — especially a strategy for change. A true vision shapes your hiring, assessment, and promotion of employees, and your behavior toward customers, partners, and investors. It is a more powerful tool for leading an organization than any market analysis or spreadsheet…I invest our resources in vision and values because company culture is inseparable from strategy — … [ Read more ]

Jim Clemmer

Goals are management issues. They deal with rational analysis, planning, measurement, and discipline. Visions are leadership issues. They deal with feelings, energy, ideas, and fantasy. These are not either/or choices — both are needed.

Bell Labs

Either Do Something Very Beautiful or Very Useful
– former mission on the walls of Bell Labs (pre-divestiture)

John Lubbock

What we see depends mainly on what we look for.

Michael Gelb

Perception follows purpose.

R.T. Pascale, Managing on the Edge

When we transcend a paradox there is often a quality of obviousness that produces a shock of recognition. No longer held captive by the old way of thinking, we are liberated to see things we have known all along, but couldn’t assemble into a useful model for action.

Steve Ballmer, Microsoft CEO

I like to tell people that all of our products and business will go through three phases. There’s vision, patience, and execution.

The vision phase is full of excitement, vim, and vigor. Everything looks big and rosy. At that stage, we don’t know what we don’t know. Then you get into the patience stage, and that’s tough. You have to cut out parts of the … [ Read more ]

P. Petit

Visionaries make good things happen. Managers keep bad things from happening. For your company to be successful, you need both. Unfortunately, you rarely find them in a single person.