Robert Knowling

Leader to Leader transitioned to the Hesselbein Institute and older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

The absence of a vision will doom any strategy — especially a strategy for change. A true vision shapes your hiring, assessment, and promotion of employees, and your behavior toward customers, partners, and investors. It is a more powerful tool for leading an organization than any market analysis or spreadsheet […] I invest our resources in vision and values because company culture is inseparable from strategy — and because I don’t want to wake up one day and have a profitable organization that does not have a soul.

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