E-Mail Click-Throughs Climb in Q3 (2002)
Update on US E-Ad Spending
Online Publisher
Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience … [ Read more ]
Content: Online Resource | Source: Online Publisher | Subjects: Advertising, Industry Specific | Industry: Publishing
Clutter Kills Online Advertising
US Online Ad Spending Update (Q2 2002)
In-Store Ads That Work
Television Ad Spending Dropped on 9/11
Leo Burnett
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Content: Quotation | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales
Web Leads in Reaching Business Execs
Ad*Access and The Emergence of Advertising in America
Ad*Access takes an historic look back at advertising that was shaped by-and helped shape-the first half of the 20th century in the United States. The sophisticated searchable database tracks down images and information on some 7,000 advertisements printed in U.S. and Canadian newspapers between 1911 and 1955. The ads come from five subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. A … [ Read more ]
Content: Online Resource | Source: Duke University | Subjects: Advertising, History | Industry: Advertising
When E-Ads Leave a Bad Impression
E-Ad Revenue up 1.9% in First Half 2002
Advertising Spending Worldwide
E-Mail Format: Which Way to Go?
Ad Age Data Center
The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories:
– Marketers
– Media
– Agencies
– Salary Surveys
Content: Online Resource | Sources: Advertising Age, Crain Communications Inc | Subjects: Advertising, Industry Specific | Industry: Advertising
UK Accepts SMS Adverts
Advertising World
This site, maintained by the University of Texas, claims to be the most extensive collection of advertising-related links on the Web.
Content: Online Resource | Source: University of Texas at Austin | Subjects: Advertising, Industry Specific | Industry: Advertising
John Wanamaker
Half my advertising is wasted. I just don’t know which half.
Content: Quotation | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales
ADSlogans Unlimited Sloganalysis
Got slogan? If you want to assess just how good your slogan is, take the online Sloganalysis challenge here. This handy little quiz was developed to work hand in hand with the company’s informative article, “The Art & Science of the Advertising Slogans.” The quiz and article serve as promotion for AD Slogans Unlimited, which provides a number of fee-based slogan creation and research services. … [ Read more ]
Content: Online Resource | Source: ADSlogans Unlimited | Subjects: Advertising, Marketing / Sales