Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience loyalty, as well as excellent free resources on necessary topics like Internet usage and media consumption, online advertising, paid content and more. Sign up for the free bi-weekly email newsletter, the “OPA Intelligence Report,” to keep abreast of the latest news and research for the online publishing industry.
Content: Online Resource
Source: Online Publisher
Subjects: Advertising, Industry Specific
Industry: Publishing
Source: Online Publisher
Subjects: Advertising, Industry Specific
Industry: Publishing
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