U.S. Online Advertising Expected to Grow 14 Percent in 2010
U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014
OOH Ad Revenue Jumps 7% in Q3 2010
US DOOH Spending On Track for 15% Growth
Display Spending Begins to Catch Up with Search
Have Click Rates Finally Stopped Declining?
How to Write a Good Advertisement
A common-sense course in how to write advertising copy that gets people to buy your product or service, written by a plain-speaking veteran mail order copywriter in 1960.
Best part: 100 “archetypal” headlines that people are still using in various forms today to create new controls (e.g., “When Doctors Feel Rotten, This is What They Do”).
Content: Book | Author: Vic Schwab | Subject: Advertising