Podcast: The Secrets of Neuromarketing

What makes customers buy? Marketing guru Martin Lindstrom explains the power of subliminal advertising and why most advertisements are not effective.

Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions

Can asking a question in an ad increase sales?

A question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.