The Issue Lifecycle
The Annual Shareholder Letter: Disclosing Leadership
“In an environment where past results are no longer a reliable indicator of future performance, the annual report letter is viewed as a unique statement of vision and personal accountability.
In four years of surveying shareholder letters, we’ve seen the good, the bad and the quickly forgotten — unfortunately, most of them in the latter two categories…Our yearly research of the letters of 100 … [ Read more ]
Content: Article | Author: Laura Rittenhouse | Source: CEO Refresher | Subjects: Corporate Governance, Public Relations
Friedman’s Principles of Public Relations
Nine important principles for PR effectiveness.
Content: Article | Author: Mitchell Friedman | Source: CEO Refresher | Subject: Public Relations
Working with the Analysts
Workinpr.com
This jobsite for the PR field also serves as a great resource for both PR neophyte and pro allike. The resources section includes the following topics: Industry Research (incl. strategic PR articles, reports, speeches, and white papers); Events & Seminars; PR Agency Info; and Career Services.
Content: Online Resource | Source: Workinpr.com | Subjects: Career, Public Relations | Industry: Public Relations
The Anatomy of Buzz : How to Create Word-Of-Mouth Marketing
Content: Book | Author: Emanuel Rosen | Subjects: Marketing / Sales, Public Relations
Survey Finds Online PR Practices Slow on Evolutionary Curve
Short article discusses role of Internet in public relations.
Content: Article | Sources: Phillips Publishing, tnbt.com | Subject: Public Relations | Industry: Public Relations
press-release-writing.com
This site offers some very useful tips for writing and distributing press releases; includes a PR template; also offers professional press release for-fee services
Content: Online Resource | Source: PRW | Subjects: Marketing / Sales, Public Relations