68 Posts Found

All business begins with the public permission and exists by public approval. . . . So we, like all other companies, live by public approval, and roughly speaking, the more approval you have the better you live. Of course, the fundamental way of getting [approval] is to deserve it.

Content: Quotation | Source: Across the Board (ATB) | Subjects: Public Relations, Social Responsibility (ESG)

CEOs should ask a potential PR counselor who the company’s most important audience is. If the answer is anyone other than a company’s own employees, the CEO should keep looking.

Content: Quotation | Source: Across the Board (ATB) | Subject: Public Relations

Business has a bad image today not because it is too focused on creating wealth but, rather, because it has defined the beneficiaries of that wealth creation too narrowly. Corporations exist to create wealth for all who provide their resources and bear the risks of their failure. Such wealth comes in the form of dividends, rising stock prices, jobs, careers, healthier communities, and valuable products … [ Read more ]

Content: Quotation | Source: Across the Board (ATB) | Subjects: Miscellaneous, Public Relations

Effective PR counselors understand the business that they represent as well as do their peers in the executive suite, and they work with them to meet the needs of the company’s multiple stakeholders. They adopt a businessperson’s perspective, not a journalist’s. Good press is not an end in itself, and bad press is not to be avoided at any cost — certainly not at the … [ Read more ]

Content: Quotation | Source: Across the Board (ATB) | Subjects: Communication, Public Relations

Media Training 101 is an in-depth guide to handling the news media, written by a seasoned journalist and public relations professional. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given … [ Read more ]

Content: Book | Author: Sally Stewart | Subjects: Personal Development, Public Relations

Many leaders will be called upon to speak with the media. Are you ready when the lights go on and the microphone is in your face? Here are four secrets to making a compelling case.

Editor’s Note: an even better article on this topic is “Secrets of a Novice TV Star”

Content: Article | Author: Gary Genard | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Personal Development, Public Relations

People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization’s objectives.

Content: Article | Author: Robert A. Kelly | Source: MarcommWise.com | Subject: Public Relations

The art and science of public relations efforts and activities presented in terms corporate management understands … price/performance and return-on-investment.

Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations

Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor’s intelligence.

Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations

Firms about to go public zip up and hide during a so-called “quiet period” — but don’t blame the SEC.

Content: Article | Author: Todd Lappin | Source: Business 2.0 | Subjects: Finance, Public Relations

A growing headache for many executives is how to achieve a fair market valuation for their company. Success in courting shareholders requires the same professionalism as in other parts of the business.

Content: Article | Authors: Bernhard Ebel, Hermann Simon, Markus B. Hofer | Source: European Business Forum (EBF) | Subjects: Management, Public Relations

It’s now part of every executive’s job description: Be good at TV.
In the past, the big challenge was to give a good speech. Enter corporate speechwriters, who could make sure that the words on paper at least made sense. Keep your head down, stick to the script, and you’re home safe. But now that’s table stakes. Now you have to be fast on your feet, … [ Read more ]

Content: Article | Author: Alison Overholt | Source: Fast Company | Subjects: Personal Development, Public Relations

“…for those companies with a genuine interest in doing the right thing, we present Seven Tenets for Enhancing the Relevance, Clarity and Transparency of your Corporate Communications”

Content: Article | Sources: Babson Insight, Sharon Merrill Associates | Subjects: Management, Public Relations

Formerly Publicity Depot, Authors and Experts is a membership-based organization ($99(US)a year; $59(US) for six months) that promotes its directory of “expert” speakers, authors and the like to the media. Sign up, and you’ll be placed in the directory organized by topic, category and keyword. Write your own description of why the media should contact you about your product, service, opinion or area of expertise. … [ Read more ]

Content: Online Resource | Source: AuthorsandExperts.Com | Subjects: Marketing / Sales, Public Relations

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A look at how to prepare for the television interview Q&A process.

Content: Article | Author: Jill Andresky Fraser | Source: Inc. Magazine | Subject: Public Relations

A firm’s failure to communicate effectively after an emergency strikes can be more destructive than the emergency itself. Here are six tips for creating an effective crisis communications plan.

Content: Article | Author: Richard Bierck | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Public Relations

Content: Book | Author: Larry Chambers | Subjects: Personal Development, Public Relations

Should you comment? If so, what should you say? About what should you be cautious?

Content: Article | Authors: Jeff March, Marti Smiley Childs | Source: CEO Refresher | Subjects: Personal Development, Public Relations

Content: Book | Author: Joe Marconi | Subjects: Marketing / Sales, Public Relations