Christine Bader

This is a big problem with how the CSR conversation has evolved—we’ve sort of given up on governments. If you look at places like where I was in Indonesia for BP, companies are expected to assume the responsibilities of the state. That is neither appropriate nor sustainable. So that’s a big part of an idealist’s job: helping determine the boundaries of responsibility of your company. … [ Read more ]

Beyond Supply Chains: Empowering Responsible Value Chains

Instead of focusing only on commercial advantage, leading companies are balancing that with environmental impact and local economic development. It’s what we call, “the triple advantage,” where value chains support business goals and contribute positively to the socio-economy. Accenture and the World Economic Forum joined to identify 31 supply chain practices that lead to a triple advantage.

Marc Benioff

The reality is that capitalism has to be seen in the broader social context and not defined just by economic capital but also by human and social capital.

Albert Pike

What we have done for ourselves dies with us; what we have done for others and the world remains and is immortal.

Creating Partnerships for Sustainability

Companies are increasingly expected to join with other organizations—both public and private—to address social and environmental problems. Here are seven ways to make such alliances successful.

Sustainability’s Strategic Worth: McKinsey Global Survey Results

Executives at all levels see an important business role for sustainability. But when it comes to mastering the reputation, execution, and accountability of their sustainability programs, many companies have far to go.

The One-for-one Business Model: Avoiding Unintended Consequences

The one-for-one business model has catapulted to prominence since Toms adopted it. Scores of similar businesses, selling a wide range of products, have followed suit. Many say that from a marketing standpoint, the model is a winner. Still, questions have been raised about whether the social impact aspect works quite as well.

Best Business Books 2014

strategy+business presents their 14th annual best business books special section with picks from seven eminent reviewers.

Editor’s Note: As usual, these pieces offer more than just listings of recommended books. In particular, I recommend you read the entries on strategy and economics.

What Can You Do Better?

Paul Leinwand, coauthor, with Cesare Mainardi, of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, introduces a guiding maxim for CSR success from Winning Investors Over: Surprising Truths about Honesty, Earnings Guidance, and Other Ways to Boost Your Stock Price, by Baruch Lev.

Big Business and the New Norm: Doing Good at the Core, not the Periphery

Often perceived as acting in ways that harm the economy, society and the environment due to a short-term focus on profits, big business is now starting to use its power for long-term good, according to Lucy Parker and Jon Miller, authors of Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World. In an interview with Wharton management professor Witold Henisz, Parker … [ Read more ]

How to Win the Argument with Milton Friedman

In 1970, in his famous essay, The Social Responsibility of Business is to Increase its Profits, Milton Friedman railed against any corporate attempt to promote “desirable social ends” which he argued were “highly subversive to the capitalist system.”

Ever since, folks have argued that Friedman is wrong to make the trade-off between shareholders and the rest of society so wholly in favor of shareholders and that … [ Read more ]

Valérie Swaen, Isabelle Maignan

According to Carroll (1979), CSR has an economic, a legal, an ethical and a philanthropic face. Socially responsible companies are expected: (1) to be profitable while providing desired goods and services (fulfill their economic responsibilities), (2) to obey the law (fulfill their legal responsibilities), (3) to follow codes of conduct considered as morally right (meet their ethical responsibilities), and (4) to contribute actively to the … [ Read more ]

Zero Injuries, Waste, and Harm

How AkzoNobel NV, a leading manufacturer, is making its health, safety, and environment procedures stronger by making them more consistent.

Michael Mainelli

Financial decision theory has attempted to put finance forward, with some success, as a meta-decision framework for organizations, encompassing alternative financing and debt/equity trade-offs (Capital Asset Pricing Model), shareholder value added (hurdle rates, risk-adjusted return on capital), time cost of money (Net Present Value) and volatility (risk/reward options). Finance provides a single ‘currency’ for corporate decisions. Can this financial model be reconciled with social responsibility … [ Read more ]

Michael Mainelli

The post-modern risk societal problem is how to hold postmodern organizations to social goals while still permitting them to add value.

The Surprising Link Between Language and Corporate Responsibility

Research by Christopher Marquis shows that a company’s degree of social responsibility is affected by a surprising factor—the language it uses to communicate.

William Greider

The social responsibility of business (aside from making money and paying the bills) is to create wealth for the future or, as Keynes put it, the material basis necessary to sustain a civilized society. The conflict with society arises over how we define “wealth”—valued narrowly in dollar returns as business and finance do or in the broader human terms that society applies. The great collision … [ Read more ]

Michael Porter

Many companies want to engage in philanthropic efforts because it will improve their reputation. It is easy to agree that we ought to be doing something good, and that we should contribute to doing ‘the right thing’ for society. No one will disagree with this noble ambition. For me, however, that is not the interesting question. Although there is a lot of feeling that ‘we … [ Read more ]