Tony Schwartz and Catherine McCarthy

The most effective way people can change a story is to view it through any of three new lenses, which are all alternatives to seeing the world from the victim perspective. With the reverse lens, for example, people ask themselves, “What would the other person in this conflict say and in what ways might that be true?” With the long lens they ask, “How will … [ Read more ]

Robert McKee

There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. It’s an intellectual process, and in the business world it usually consists of a PowerPoint presentation… The other way to persuade people – and ultimately a much more powerful way – is by uniting an idea with an emotion. The best way to … [ Read more ]

Nassim Nicholas Taleb

You need a story to displace a story. Metaphors and stories are far more potent (alas) than ideas; they are also easier to remember and more fun to read. Ideas come and go, stories stay.

Robert McKee, Bronwyn Fryer

There are two ways to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. It’s an intellectual process, and in the business world it usually consists of a PowerPoint slide presentation in which you say, “Here is our company’s biggest challenge, and here is what we need to do to prosper.” And you build your case by … [ Read more ]