Friction is anything that gets in the way of a customer and a task. Put another way, it’s any obstacle that prevents a user from trying or using a product or service. In this exclusive interview, Kintan Brahmbhatt takes us through how to detect and anticipate points of friction through monitoring steps in a customer’s journey with your product. He shares the three stages of … [ Read more ]
Content: Thought Leader | Author: Kintan Brahmbhatt | Source: First Round Review | Subject: Customer Related | Company: Amazon.com Inc.
In many ways, the Fire Phone is the perfect symbol of these opposing perceptions of Amazon. It represents everything proponents love about the company—the wild experimentation, the appetite for risk-taking—as well as everything that critics now deride: its huge expenditures, its blithe embrace of an imagined future where the big bets pay off, and its inability to create anything with real style. Understanding Amazon’s journey … [ Read more ]
Content: Case Study | Author: Austin Carr | Source: Fast Company | Subject: Miscellaneous | Company: Amazon.com Inc.
Amazon has shown a remarkable ability to succeed in a wide variety of different product categories. That’s a contrast to most other high-profile tech companies that are really good in one area — Google’s dominant online services or Apple’s extraordinarily profitable hardware — but struggle when the quest for growth pushes them outside their zone of core competency. Amazon has figured out how to combine … [ Read more ]
Content: Case Study | Author: Timothy B. Lee | Source: Vox | Subjects: Innovation, Management, Strategy | Industry: Retail | Company: Amazon.com Inc.
The talking speaker started as part of a secret augmented-reality project and ended up as a surprise hit.
Content: Case Study | Author: Joshua Brustein | Source: Bloomberg.com | Subject: Innovation | Company: Amazon.com Inc.
Running a start-up is profoundly different than running a big company. When you’re small, founders are close to the action and can make sure all the important things happen. But as a start-up scales, founders can’t have their hands in everything: many companies lose focus on the customer; decisions get bogged down; and there are hiring mistakes. We’ve all seen these things happen to good … [ Read more ]
Content: Article | Author: Boris Wertz | Source: Venture One | Subjects: Culture, Entrepreneurship | Company: Amazon.com Inc.
The company is conducting an experiment in how far it can push white-collar workers to get them to achieve its ever-expanding ambitions.
Content: Case Study | Authors: David Streitfeld, Jodi Kantor | Source: The New York Times | Subjects: Human Resources, Organizational Behavior | Company: Amazon.com Inc.
Amazon’s former head of global operations explains why the company was a natural place to apply lean principles, how they’ve worked in practice, and where the future could lead.
Content: Case Study, Multimedia Content | Author: Marc Onetto | Source: McKinsey Quarterly | Subject: Operations | Company: Amazon.com Inc.
A lot of our energy and drive as a company, as a culture, comes from trying to build these customer-focused strategies. And actually I do think they work better in fast-changing environments, for two reasons. First, customer needs change more slowly—assuming you pick the right ones—than a lot of other things. Second, close following doesn’t work as well in a fast-changing environment. The strategic value … [ Read more ]
Content: Quotation | Author: Jeff Bezos | Source: Harvard Business Review | Subjects: Customer Related, Strategy | Company: Amazon.com Inc.
I think most big errors are errors of omission rather than errors of commission. They are the ones that companies never get held to account for—the times when they were in a position to notice something and act on it, had the skills and competencies or could have acquired them, and yet failed to do so. It’s the opposite of sticking to your knitting: It’s … [ Read more ]
Content: Quotation | Author: Jeff Bezos | Source: Harvard Business Review | Subjects: Judgement, Management, Strategy, Success / Failure | Company: Amazon.com Inc.