Jeff Bezos - MBA Depot

A lot of our energy and drive as a company, as a culture, comes from trying to build these customer-focused strategies. And actually I do think they work better in fast-changing environments, for two reasons. First, customer needs change more slowly—assuming you pick the right ones—than a lot of other things. Second, close following doesn’t work as well in a fast-changing environment. The strategic value of close following is in not having to go down all the blind alleys. You let smaller competitors check those out, and when they find something good, you just quadruple down. If you’re following close enough, and the arena is slow-moving enough, the fact that you’re not first down that path doesn’t hurt you much.