How Lunatics, Experts and Connectors Help Drive Innovation
Hackers and hipsters may be behind the innovative success of today’s startups, but established companies require a different skillset.
Content: Article | Authors: Ken Gray, Nathan Furr | Source: INSEAD Knowledge | Subjects: Innovation, Strategy | Company: Caterpillar Inc.
The Cat That Came Back
How do you snatch a company from the brink of bankruptcy and restore it to profitability? As demonstrated in the mid-1980s by Caterpillar, the world’s biggest maker of heavy equipment, the key lies in reshaping its “organizational DNA” — the decision rights, motivators, information flows, and structures that determine an organization’s behavior. By retooling its corporate culture to make it align better with its overall … [ Read more ]
Content: Case Study | Authors: Bruce A. Pasternack, Gary L. Neilson | Source: strategy+business | Subjects: Change Management, Organizational Behavior | Company: Caterpillar Inc.