How do you snatch a company from the brink of bankruptcy and restore it to profitability? As demonstrated in the mid-1980s by Caterpillar, the world’s biggest maker of heavy equipment, the key lies in reshaping its “organizational DNA” — the decision rights, motivators, information flows, and structures that determine an organization’s behavior. By retooling its corporate culture to make it align better with its overall strategy and performance objectives, Cat reversed its course and, in just a few short years, returned to robust health.
Authors: Bruce A. Pasternack, Gary L. Neilson
Subjects: Change Management, Organizational Behavior
Company: Caterpillar Inc.