Warby Parker Sees the Future of Retail
I spent more than three months embedded within Warby Parker to try to understand the making of this made-on-the-Internet brand. Among other things, I watched employees decide on frames for their winter season, wrestle with the nuances of their burgeoning retail strategy, and obsessively plan an employee ping-pong tournament. How, I asked—in meetings and during presentations in New York and over martinis in Los Angeles—have … [ Read more ]
Content: Case Study | Author: Max Chafkin | Source: Fast Company | Subject: Industry Specific | Industry: Retail | Company: Warby Parker