“In this article we propose to examine various types of information required for the CI activity, as well as reliable sources to monitor. The CI searcher must continuously monitor, evaluate, and analyze many data components in order to maintain a comprehensive competitive intelligence program within an organization. Besides looking at data types, we will examine how new Web-based technology has revolutionized the gathering, storage, and dissemination of information.”
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have used it for years. one of the first tools taught in b-school!
Good prompts and example on using this simple framework
Swot analysis diagrams