Consumer Promotion Spending May 19, 2003 / 63 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postPeter SchwartzNext post →Weil, Gotshal & Manges LLPMore Related PostsThe Unified Theory of PricingHyper-Personalization for Customer Engagement with Artificial IntelligenceChip HeathUnlock the Power of Money Words: How Founders Can Write Copy That ConvertsMarketing appeals to consumers’ hearts, minds and past experiences — not necessarily in that order