E-Mail Marketing: CTR down, Bounce-Back Rate up [Archive.org URL] Nov 8, 2002 / 47 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postThe Main Event: Best Practices for Managing Mega-Sports EventsNext post →Waning US Wireless Penetration RatesMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral