Eclipsed by E-mail, Direct Mail to Tumble 39% by 2013 [Archive.org URL] Jul 15, 2009 / 108 views / / Favorite 0This content is restricted to site members. Please log in or registerPost navigation← Previous postAtanu Chaudhuri, Craig Giffi, Kumar Kandaswami, Shalabh Kumar SinghNext post →Service-Oriented TransformationMore Related PostsSix Steps to More Effective Marketing MeasurementMatt LernerMatt LernerThe 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing PlansA New Framework for Going Viral