The Entrepreneur.com website offers self-serve market research tools from Third Wave Research, which is a spin-off of the Applied Population Laboratory at the University of Wisconsin-Madison. Utilizing US Census data, these tools deliver stats on demographics, demographic trends, household spending, business profiling and product spending for the entire US in real-time, at no cost. Want to know just how cool these tools are? Go to Tool Demo, enter your zip code, and receive a demographic profile of your neighborhood, projected to the year 2008. Eye opening!
You can use the tools at no cost as long as you view the entire US as your selected geographical base. If you want to conduct segmented marketing (arguably the real power of this software), you can either subscribe to the Research Tools on an annual basis, or purchase single reports. See the Tools Overview page for pricing. [WDFM Annotation]