Erik Brynjolfsson

In our economy, more and more of the output is in quality, variety, customer service, timeliness, and components of output other than the number of units produced at a given cost. As a result, the nature of our GDP is changing; the nature of our competition is changing on the output side.

The same thing is happening on the input side, where more and more of the important inputs to production aren’t just labor, capital, energy, and materials, but organizational capital and other intangible assets. Real research and management agendas for the coming decade are to understand better these intangible outputs and inputs because you can’t manage what you don’t measure.

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