The central problem of the late-’90s business model was that customers got a free ride. In the balance between customers and capital, capital underwrote everything. Today, the best business plans are the ones where customers pay for their share of the cost. That’s a very simple test. The customers pay either by acquiring lots of product or by underwriting the development. If the customers don’t want your product now, why are you doing it now? I don’t care what customers are going to want in the future. Don’t tell me about the new, new thing.
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