A Founder’s Guide to Product Pricing

Figuring out the right pricing for your startup is a challenging, yet crucial, part of building a successful company. The way you price your product can make or break your startup. So, it’s important to understand the pricing landscape of your market and how your company fits into it to get your startup’s pricing right.

Dreamit recently hosted an educational panel on startup pricing for the companies in its spring cohort. Three founders and investors participated in the panel: Arie Abecassis (venture partner at Dreamit and partner at ICONYC labs), Paul Canetti (founder of MAZ), and Davide Rossi (founder of FitBark). Below is a guide to startup pricing containing the best advice, strategies, and tactics from the panel.

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