Four Steps to Becoming a Sustainable 21st Century Organization [Archive.org URL]

Companies want to ensure the greatest environmental and economic return on each dollar (and hour) spent on sustainability. So which individuals or groups can you influence to support your sustainability efforts? Which individuals or groups pose the greatest business risk with respect to your environmental performance? Where do you start?

Companies should start by evaluating their stakeholders and then taking some counter-intuitive actions: Initiating partnerships with some groups they often contest, enlisting the support of those who pose a high business risk, and creating networks to enable others to improve their stewardship. Collectively, this strategy will improve your company’s environmental performance.

Like this content? Why not share it?