Growth Through M&A: Promise and Reality [Archive.org URL]

Mergers and acquisitions can be a potent path to growth. Yet implementation complexities and the lure of immediate cost synergies often take precedence over formulating, isolating and tracking revenue metrics and growth efforts. Cost reduction goals can even conflict with revenue growth opportunities. An analysis of 100 deals with growth as the stated goal suggests a set of priorities that can produce better outcomes.

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