The fields of recruitment, coaching and training are hurting a bit right now, so a creative approach to marketing is essential. Here’s one for you — if you’ve ever wanted to give a boss, co-worker or client a clue as to just how ineffective, unprofessional or difficult he or she is, you will enjoy the anonymous “Improve My Boss” assessment. Simply enter the victim’s email address, answer a series of questions (you can even invite others in on the assessment for a group opinion) and when it’s all complete, the recipient is sent a note with a link to an anonymous appraisal complete with resources for improvement in each of the twelve key areas (results, action, truth, trust, communication, etc). It’s a great diagnostic tool and an even better marketing tactic; effectively showcasing the company’s products (training, coaching, audio cassettes, videos, etc) while generating a viral buzz as thousands around the Web sign on to “Improve My Boss.” [WDFM Annotation]
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