Some 31,000 new products will be launched in the U.S. alone this year, and according to Robert McMath, founder and director of NewProductWorks in Ann Arbor, Mich., 80% to 90% will fail. In this Editor’s Letter from Harvard Management Update, Loren Gary explores “the three strategic laws of marketing physics” that underlies the success–and failure–of products in the marketplace.
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This is a wonderful cross cultural Organizational Behavior/motivation article. Recommended reading