In Harm’s Way: Getting It Right in China [Archive.org URL]

Global players aren’t in China just to pursue growth. They are also there to compete head-on with the Chinese. But the biggest challenges multinationals encounter in China are often self-generated, because they fail to commit themselves fully to the effort. To keep from getting sidelined, China-bound companies must prepare to do business outside the big cities, make sure the home organization is motivated to support the China strategy, and invest aggressively in the quality and quantity of the people they send.

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