Advertising Spending in the US, by Category and Media
Internet Radio Advertising to Increase Tenfold by 2009
Consumers and Permission-Based E-Mail
Ad Spending Rising around the World
Email Marketing Metrics, Q1 2004
Informercial Industry (U.S.)
Ad Placement: You’re Getting Warmer
Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, an eyetracking study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while … [ Read more ]
Content: Article | Author: Chris Richardson | Source: WebProWorld | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Online Advertising Spending Up Again
Behavioral Targeting Ad Spending
Video Ads Are Streaming Online
Online Advertising Forecast
Online Advertising Continues to Evolve – View-Throughs vs. Click-Throughs
Shhh! How Paid Search Really Affects Traffic
The New Networks
Advertising Is Coming Back!
Digital Pushes Cinema Screen Ad Market
Streaming Media a River of Online Ad Revenue
Accounting For Tastes: A Simple Theory of Advertising As A Good Or Bad
“Economists, traditionally, have had a very uneasy relationship with advertising,” says University of Chicago professor Gary Becker. “Consumer preferences were thought to be either too stable or too easily manipulated.” But in his latest book, “Accounting For Tastes,” Becker employs the tools of modern economic analysis to confront the problem of preferences and values — how they are formed and how they affect our behavior. … [ Read more ]
Content: Article | Authors: Gary S. Becker, Kevin M. Murphy | Source: Capital Ideas | Subjects: Advertising, Economics | Industry: Advertising