Are Internet Ad Prices Slipping?
Worldwide Ad Spending to Top $400 Billion
Many Permission E-Mails Still Don’t Get Through
UK Online Ad Spending Soars
Local Search Seen Setting the Pace
How advertising drives the economy
Stargazing
The celebrity endorsement, driven more by gut feel than hard data, remains a bit of a black box for ROI-focused marketers.
Content: Article | Author: Christopher Caggiano | Source: CMO Magazine | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Percentage of total measured U.S. media spending by industry
Worldwide Yellow Pages Industry Grows to $100 Billion
Web: One Tenth of Trillion Dollar Marketing Spend
Online Search Keyword Prices
eMarketer Sees Even Faster Online Ad Growth in 2005
U.S. Local Advertising Market
More Strong Ad Numbers in 2004
Search Engine Advertising Slump?
Direction of Local Directional Online Ad
Online Advertising: Looking Back and Ahead
Where Is Mobile Marketing Headed?
Debunking the Myth of the Older Consumer
Advertisers pay a premium to reach Generation Xers. The question is why…
Editor’s Note: this article is part of an entire STERNBusiness issue, written back in 1999 – you can find this article on page 22; the other articles are all focused on the entertainment industry which may be of interest to you but the articles themselves are of little learning value…
Content: Article | Authors: David F. Poltrack, Henry Assael | Source: STERNbusiness (NYU) | Subjects: Demographics, Marketing / Sales | Industry: Advertising