The Blue-Collar Green-Building Boom
Block by Block
During an economic downturn, Cemex, the world’s second-largest cement maker, decided to try to sell more products to Mexico’s poor. Almost by accident, the company discovered a global model for developing previously overlooked markets.
Content: Case Study | Author: Ricardo Sandoval | Source: Stanford University | Subjects: Social Responsibility (ESG), Strategy | Industry: Construction | Company: Cemex