During an economic downturn, Cemex, the world’s second-largest cement maker, decided to try to sell more products to Mexico’s poor. Almost by accident, the company discovered a global model for developing previously overlooked markets.
Content: Case Study
Author: Ricardo Sandoval
Source: Stanford University
Subjects: Social Responsibility (ESG), Strategy
Industry: Construction
Company: Cemex
Author: Ricardo Sandoval
Source: Stanford University
Subjects: Social Responsibility (ESG), Strategy
Industry: Construction
Company: Cemex
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