What FreshDirect Learned from Dell

And what other e-tailers might learn from make-to-order pioneers.

Tata Tea Limited (A, B, & C)

Tata Tea is one of the largest tea companies in the world. Sheltered from competition by a protectionist Indian government for most of its history, the company in 1999 faced several new challenges: upcoming deregulation and changing consumer tastes. How should the company react? Research Associate Ulrike Wiehr and Professor Amitava Chattopadhyay review potential strategies.

Howard Schultz

founder and chairman of Starbucks Corp.

AmBev, The Dream Project (A & B) – A Brazilian-Based Multinational Beverage Company with Global Scale

It took just one merger, and literally overnight, a new multinational shuffled the ranks of the drinks industry. Two large beverage companies, Brahma and Antarctica, formed AmBev, instantly claiming the number three spot on the list of the largest beer companies in the world. Professor Lourdes Casanova explains in this case study what’s even more surprising to the drinks industry – this new multinational was … [ Read more ]

The Tesco.com Experience: Is Success at Hand?

Tesco currently lays claim to about one-fifth of the UK grocery market, and to take full advantage of the Internet as a sales channel, the retailing chain launched Tesco.com in the mid-1990s. What challenges did the “old economy” firm face as it added this “new economy” expansion? Albrecht Enders, Professor Tawfik Jelassi and Professor Charles Waldman illustrate its path, including the heated debate on implementation … [ Read more ]

Tom O’Keefe

Founder of Tully’s Coffee (World’s second largest coffee chain)