Michael Dell

CEO of Dell; article surrounding his selection as Chief Executive of the year by Chief Executive magazine…

Liu Chuanzhi

Liu is the chairman of Legend Holdings, China’s (and Asia’s) number-one manufacturer of PCs, with more than $3 billion in revenue.

Managing Product Returns at Hewlett Packard

Product returns have existed since the first time anyone manufactured a product. In the ‘customer-is-always-right’ culture of the US, product returns are increasingly eating into profits, leading manufacturers to develop a returns strategy. In this new Case Study, Professors Van Wassenhove and Guide, and Neeraj Kumar look at the issue within HP’s inkjet product line.

Carly Fiorina

CEO of HP-Compaq and former executive with Lucent.

Kevin Rollins

President of Dell Computer