64 Posts found for Industry: Publishing

Showing results 41 to 60

Battle of the E-Mags

This article was written in August, 2000 and examines the births and personalities of a handful of New Economy magazine start-ups, including:
– Red Herring
– Business 2.0
– The Industry Standard
– Fast Company
– Upside
– eCompany Now
You’ll notice that some of these have perished and likewise the article isn’t that fresh, but it is an interesting … [ Read more ]

Content: Article | Author: Samir A. Husni | Source: Forbes | Subjects: History, Industry Specific | Industry: Publishing

Online Publisher

Founded in June 2001 by some of the Internet’s leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers to the advertising community, the press, the government and the public. This is an exciting find for online publishers and advertisers. In particular, there is a new white paper report available at the site on Internet audience … [ Read more ]

Content: Online Resource | Source: Online Publisher | Subjects: Advertising, Industry Specific | Industry: Publishing

Reuters’ Internet Strategy (A) (B)

INSEAD Professor Subramanian Rangan and Brian Coleman explain that through more than 100 successful years in business, Reuters advanced through countless communication strategies – from carrier pigeons to an Internet portal. So how did Reuters manage its development, from flying through the air to flying through fibre-optic cables?

Content: Case Study | Authors: Brian Coleman, Subramanian Rangan | Source: INSEAD | Subjects: IT / Technology / E-Business, Strategy | Industry: Publishing | Company: Reuters

Asiaweek: Positioning a Regional Magazine

Consider a magazine’s positioning – it needs to lie somewhere between global and local, between hard news and soft news, and in the right place to deal with the competition. Professor Hellmut Schütte and Jocelyn Probert examine Asiaweek’s positioning, its history and how it struggled to strike a balance in its Asian market.

Content: Case Study | Authors: Hellmut Schütte, Jocelyn Probert | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Publishing | Company: Asiaweek

Create Adobe PDF Online

Did you know that you could create PDFs online with Adobe’s Web-based tool for $9.95(US) per month? You’d never know it from their site. Go directly to the URL above to subscribe and access this tool. Tip — don’t bother with the free trial. Pay for the subscription right from the start, because the trial version eliminates some of the features you will need to … [ Read more ]

Content: Online Resource | Source: Adobe | Subject: Productivity / Work Tips | Industry: Publishing

Mark Josephson

About.com Sr. Vice President

Content: Thought Leader | Source: nPost.com | Subject: Management | Industry: Publishing

Jon Housman

Founder and CEO of MBA Jungle

Content: Thought Leader | Source: nPost.com | Subject: Management | Industry: Publishing