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Collaboration will be the critical business competency of the Internet Age. It won’t be the ability to fiercely compete, but the ability to lovingly cooperate that will determine success. Rather than focusing on stomping the competition into the ground, true leaders of the Internet Age will focus on creating value for their customers, intelligence and skill in their talent, and wealth for their investors and shareholders. In a more complex, wired world, the winning strategies will always be based upon a “we” not “I” philosophy.
The new currency won’t be intellectual capital. It will be social capital-the collective value of whom we know and what we’ll do for each other. When social connections are strong and numerous, there is more trust, reciprocity, information flow, collective action, happiness, and, by the way, greater wealth.
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