Lawrence Burns [Archive.org URL]

The energy challenges that the world faces aren’t going to be solved by focusing on energy alone. To solve these challenges, we must focus more broadly on how people live their everyday lives and what they find desirable, along with how people and companies make money.

Until you change consumer behavior and get manufacturers and suppliers to align with a new set of alternatives, you’re not going to solve the energy problem, because the solution requires such scale. The problem is embedded right in the fabric of the way the world works, and the world doesn’t work around energy in isolation. Energy is an input to the economy.

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