Power Plays
Decades of regulatory policy swings and a bewildering array of business models have created a Utilities sector that defies a simple interpretation of performance. Understanding this complex industry requires both historical and forward-looking analyses.
Content: Article | Authors: Etienne Deffarges, James C. Hendrickson, Omar Abbosh | Source: Outlook Journal (Accenture) | Subject: Industry Specific | Industry: Utilities
Branding Electrons
The retailing of electricity is often considered a business trading solely on price, but a study of consumers in three European countries shows that more profitable offerings have an audience.
Content: Article | Authors: Jaap B. Kalkman, Michiel Peters | Source: McKinsey Quarterly | Subjects: Industry Specific, Marketing / Sales | Industry: Utilities