The retailing of electricity is often considered a business trading solely on price, but a study of consumers in three European countries shows that more profitable offerings have an audience.
Content: Article
Authors: Jaap B. Kalkman, Michiel Peters
Source: McKinsey Quarterly
Subjects: Industry Specific, Marketing / Sales
Industry: Utilities
Authors: Jaap B. Kalkman, Michiel Peters
Source: McKinsey Quarterly
Subjects: Industry Specific, Marketing / Sales
Industry: Utilities
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