The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond “e” is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the … [ Read more ]
Content: Book | Author: Stephen Diorio | Subjects: IT / Technology / E-Business, Marketing / Sales
As corporations invest more and more in cutting-edge computer telecommunications technology, figuring out how these investments impact the bottom line is increasingly problematic. While CIO’s and other strategic leaders eagerly sign up for newer and jazzier systems, it has become the job of line managers to figure out how to manage these high-tech toys–and to measure whether or not they are effective. The paradox lies … [ Read more ]
Content: Book | Author: John Thorp | Subject: IT / Technology / E-Business
Key strategies that every organization must embrace in their infrastructure to gain a competitive advantage on the Internet. While the business world is spending vast resources on designing, marketing, selling, and delivering goods and services in the networked world, very few companies are addressing the internal infrastructure changes.
This book tackles the question of how to create a corporate culture that matches the new .com business … [ Read more ]
Content: Book | Authors: Kirk L. Stromberg, Peg C. Neuhauser, Ray Bender | Subjects: IT / Technology / E-Business, Organizational Behavior
Visible Ops is the result of more than three years of studying high-performing IT operations and security organizations by the Information Technology Process Institute (ITPI). Visible Ops illustrates how interested organizations might replicate the processes of these high-performing organizations in just four steps. Each of these steps has the following characteristics:
– Definitive Projects – each step is a project, with a clearly defined objective and … [ Read more ]
Content: Book | Authors: Gene Kim, George Spafford, Kevin Behr | Subject: IT / Technology / E-Business
Text overviews the best practices, tools, methods, and processes used to transform an organization’s data into actionable knowledge. Outlines the technical, management, and political issues for building a successful business intelligence and information exploration program.
Editor’s Note: read an excerpt, “The Value of Business Intelligence”
Content: Book | Author: David Loshin | Subject: IT / Technology / E-Business
Al Gore’s infamous claim that he invented the Internet is more widely known than the names of the scientists and engineers who really made it happen. Despite its profound impact on just about everything, the Internet’s origins simply aren’t common knowledge.
John Naughton sets out to remedy that by giving the largely anonymous “boys in the back room” credit for what they did. He chronicles the … [ Read more ]
Content: Book | Author: John Naughton | Subjects: History, IT / Technology / E-Business
For years, companies have outsourced service functions like IT and facilities management with an eye toward streamlining overall corporate efficiency. But a new model — transformational outsourcing — can make big changes happen quickly throughout the organization by outsourcing not just support areas but core business functions. Based on a major Accenture study, Outsourcing for Radical Change offers a refreshingly candid look at amazing successes … [ Read more ]
Content: Book | Author: Jane C. Linder | Subjects: IT / Technology / E-Business, Operations
In biological ecosystems, “keystone” species maintain the healthy functioning of the entire system. Why? Because their own survival depends on it. This book argues that business ecosystems work in much the same way – one company’s success depends on the success of its partners.
Based on more than ten years of research and practical experience within industries from retail to automotive to software, The Keystone … [ Read more ]
Content: Book | Authors: Marco Iansiti, Roy Levien | Subjects: IT / Technology / E-Business, Strategy
As computers make inroads on every aspect of business, will people cease to matter? That’s the underlying question of this fascinating examination of the new labor market. In lucid prose, Levy and Murnane-economics professors at MIT and Harvard, respectively, and co-authors of the 1996 bestseller Teaching the New Basic Skills-present their answer, and their expectations regarding how computers will affect future wages and job distributions. … [ Read more ]
Content: Book | Authors: Frank Levy, Richard J. Murnane | Subjects: Economics, IT / Technology / E-Business
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade – it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why … [ Read more ]
Content: Book | Authors: Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis | Subjects: IT / Technology / E-Business, Marketing / Sales
Outsourcing is no longer seen as merely a cost cutting exercise, but as a definitive strategy benefiting companies in such areas as quality improvement, increased efficiency, cost control, added value, and fulfillment of customer needs. This book features case studies and interviews with CFOs of leading blue chip companies, looking at the benefits and drawbacks of outsourcing the finance function, and offers insights into making … [ Read more ]
Content: Book | Authors: Cedric Read, Michael Donnellan, Stewart Clements | Subjects: Finance, IT / Technology / E-Business
Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success.
IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT’s power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed … [ Read more ]
Content: Book | Author: Nicholas G. Carr | Subjects: IT / Technology / E-Business, Strategy
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, … [ Read more ]
Content: Book | Author: Eric Peterson | Subjects: IT / Technology / E-Business, Marketing / Sales
The title of this book is a mild pun. People are using smart “mobs” (rhymes with “robes”) to become smart “mobs” (rhymes with “robs”), meaning, sophisticated mobile Internet access is allowing people who don’t know each other to act in concert. In this timely if at times overenthusiastic survey of wireless communication devices, Rheingold (The Virtual Community) conveys how cell phones, pagers and PDAs are … [ Read more ]
Content: Book | Author: Howard Rheingold | Subjects: IT / Technology / E-Business, Trends / Analysis
No amount of technological wizardry will enable a company to succeed without first knowing how information makes a contribution to all aspects of its business. This includes information for strategy development, process improvement, customer responsiveness and product innovation. But how do you make data and technology useful to the business?How can your company use information more effectively?
Content: Book | Authors: Donald A. Marchand, Tom Davenport | Subjects: IT / Technology / E-Business, Knowledge Management
“the first in-depth explanation of the new world of B2B e-commerce, and how the emerging phenomenon of Internet exchanges is changing the rules of business.”
Content: Book | Author: Thomas M. Koulopoulos | Subject: IT / Technology / E-Business
Hagel provides a clear view of the business implications of Web services: its distinct capabilities, its power to deliver near-term profits, and its potential to drive long-term growth.
Editor’s Note: read an interview with the authors and an excerpt at:
Content: Book | Authors: John Hagel III, John Seely Brown | Subject: IT / Technology / E-Business
Content: Book | Author: Jakki J. Mohr | Subjects: IT / Technology / E-Business, Marketing / Sales
Content: Book | Authors: John Hagel III, Marc Singer | Subjects: IT / Technology / E-Business, Trends / Analysis
Content: Book | Authors: Amy Wright, Conrad Nowikow, Martin V. Deise, Patrick King | Source: PricewaterhouseCoopers | Subject: IT / Technology / E-Business