Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

– How to get a standing ovation
– The art of schmoozing
– How to create a community
– The top ten lies of entrepreneurs
– Everything you wanted … [ Read more ]

The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization

What are your customers thinking? Wouldn’t it be great to identify what they want in a product or service? Business owners understand the value of market research for uncovering customer needs and desires, yet the cost is often prohibitive for companies on a small budget, where research is considered too expensive and time-consuming.

According to author Lloyd Corder, a seasoned marketing research strategist, you can conduct … [ Read more ]