Guy Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
– How to get a standing ovation
– The art of schmoozing
– How to create a community
– The top ten lies of entrepreneurs
– Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
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Although a long book, the chapters are short and bullet-pointed for easy digestion. He also has prominent guests in the book such as the author of The Elegant Solution, Matt May, Made to Stick authors Dan and Chip Heath, Influence author Robert Cialdini and author of The Strategy Paradox Michael Raynor, among many others. Many are Q&As, such as Chapter 13: The Inside Scoop on Venture Capital Law, in which Guy asks Fred Gregarus of the Silicon Valley law firm Fenwick and West “the most common questions entrepreneurs ask their attorneys–or that they don’t ask their attorneys and later regret not asking.”
Considering the $500 dollar an hour cost of most corporate lawyers, Guy suggests that the chapter with Gregarus alone is worth the cost of the book. I would argue that many chapters in this book are worth that cost, and there are 94 chapters, all clear and concise and addressing a new issue. [800-CEO-Read Annotation]
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