Nonprofit Entrepreneurs: How WGBH Markets its Brand

This broadcaster has built and leveraged powerful commercial brands, all while keeping a careful eye on its nonprofit mission.

A point of light in Mumbai

By developing a low-cost distribution channel, an Indian nonprofit organization can deliver child education and nutrition programs for just a few dollars a child per year.

IFRC – Choreographer of Disaster Management: Preparing for Tomorrow’s Disasters

Disaster response organizations like the International Federation of Red Cross and Red Crescent Societies (IFRC) act as choreographers in a huge show involving countless characters (government, media, NGOs, donor National Societies, affected communities) and materials (food, clothing, medicine, trucks, tents, blankets). When done well, the right aid gets to the right people at the right time. When done poorly, confusion and chaos prevail. … [ Read more ]