IFRC – Choreographer of Disaster Management: Preparing for Tomorrow’s Disasters

Disaster response organizations like the International Federation of Red Cross and Red Crescent Societies (IFRC) act as choreographers in a huge show involving countless characters (government, media, NGOs, donor National Societies, affected communities) and materials (food, clothing, medicine, trucks, tents, blankets). When done well, the right aid gets to the right people at the right time. When done poorly, confusion and chaos prevail. During 1998’s Hurricane Mitch, the worst to hit the Gulf of Mexico in 200 years, the latter seems to have won out. Unsatisfied by IFRC’s response, its customers (donor National Societies) demanded action. In this recent case, Professors Van Wassenhove, Kumar, and Becerra-Fernandez, along with Ramina Samii, take us through the group’s post-Mitch self evaluation and its ensuing restructuring process, drawing parallels that can be applied to the business community.

Editor’s Note: see related case study on The Gujarat Earthquake at
Irma Becerra-Fernandez, Kuldeep Kumar, Luk N. Van Wassenhove, Ramina Samii
Source: “INSEAD”
Subjects: Nonprofit, Organizational Behavior
Industry: Non-Profit
Company: International Federation of Red Cross and Red Crescent

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply Cancel reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.