Fast Company’s most extensive article in eight years, informed by hundreds of hours of interviews from inside and around the company, thousands of pages of documents that were leaked to us, on-site reporting from farms to industrial kitchens, and revealing discussions with Steve Ells, his co-CEO Monty Moran, and other top Chipotle leaders. It is an eye-opening, entertaining, and unvarnished look at a company and … [ Read more ]
Content: Case Study | Author: Austin Carr | Source: Fast Company | Subjects: Management, Risk Management | Company: Chipotle
Nestlé spent three decades building a beloved noodle brand in India. Then the world’s biggest food and beverage company stumbled into a public relations debacle that cost it half a billion dollars. A cautionary tale of mangled crisis management on an epic scale.
Content: Case Study | Author: Erika Fry | Source: FORTUNE | Subjects: Marketing / Sales, Public Relations, Risk Management | Company: Nestlé