Nestlé spent three decades building a beloved noodle brand in India. Then the world’s biggest food and beverage company stumbled into a public relations debacle that cost it half a billion dollars. A cautionary tale of mangled crisis management on an epic scale.
Content: Case Study
Author: Erika Fry
Source: FORTUNE
Subjects: Marketing / Sales, Public Relations, Risk Management
Company: Nestlé
Author: Erika Fry
Source: FORTUNE
Subjects: Marketing / Sales, Public Relations, Risk Management
Company: Nestlé
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