Adobe executives discuss the company’s move from selling shrink-wrapped products to offering web-based software and services.
Content: Case Study | Source: McKinsey Quarterly | Subjects: Marketing / Sales, Strategy | Company: Adobe Systems
Five years ago, when the technology sector was booming, Adobe Systems was in trouble. The company was respected for its technical prowess and popular products, but Wall Street was skeptical; Japan, a major market, was tanking; and Quark, Adobe’s rival, launched a hostile takeover attempt. Forced to swim or sink, Adobe Systems launched a massive turnaround effort spearheaded by executive vice president Bruce Chizen, who … [ Read more ]
Content: Case Study | Source: Knowledge@Wharton | Subject: Change Management | Industry: Software | Company: Adobe Systems