Five years ago, when the technology sector was booming, Adobe Systems was in trouble. The company was respected for its technical prowess and popular products, but Wall Street was skeptical; Japan, a major market, was tanking; and Quark, Adobe’s rival, launched a hostile takeover attempt. Forced to swim or sink, Adobe Systems launched a massive turnaround effort spearheaded by executive vice president Bruce Chizen, who is now the company’s president and CEO. In an interview with Knowledge@Wharton, Chizen discusses how he and his colleagues managed the turnaround, Adobe Systems’ competitive strategy, and where the company is headed in the future.
Content: Case Study
Source: Knowledge@Wharton
Subject: Change Management
Industry: Software
Company: Adobe Systems
Source: Knowledge@Wharton
Subject: Change Management
Industry: Software
Company: Adobe Systems
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