Alcatel Access Systems (A-B-C)

During the 1990s, the telecommunications environment was undergoing a series of complex changes that would dramatically alter the competitive landscape: deregulation, globalisation and new technological developments. Professors Paul Verdin, Rudi Bogaert and Arnoud De Meyer present issues and challenges (mainly for product development and innovation) within a multinational telecom equipment manufacturer organised on a country-based unit structure and facing these environmental changes.